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Prudential Unveils Prudential Financial Advisers, Enhancing Distribution Network

Prudential Singapore, a leading life insurer, has unveiled the launch of Prudential Financial Advisers (PFA), its dedicated financial advisory arm. This expansion broadens Prudential’s portfolio to include a comprehensive range of insurance products, encompassing general insurance and wealth solutions, in addition to its existing core offerings such as whole and term life, health, savings, retirement, and group insurance.

PFA is designed to complement Prudential’s existing distribution ecosystem, providing customers with access to a diverse array of products and services. These offerings span general insurance like travel and motor insurance, as well as wealth solutions such as unit trusts. Moreover, PFA’s partnership network extends to auxiliary services like estate planning, family office, and tax advisory, enhancing the support available to customers.

Dennis Tan, CEO of Prudential Singapore, emphasized the strategic importance of PFA in addressing the evolving needs of Singapore residents amidst increasing life expectancy. He underscored PFA’s role in bolstering Prudential’s distribution network, which currently comprises over 5,000 financial consultants, dedicated to serving individuals across all stages of life.

Heading PFA is Bernard Chai, a seasoned industry expert with over 40 years of experience. Chai, formerly Prudential’s Head of Agency Transformation, brings a wealth of expertise to his new role as CEO of PFA. He highlighted the growing demand for comprehensive financial solutions and positioned PFA to meet this demand effectively. By leveraging Prudential’s life insurance offerings alongside general insurance and wealth management solutions from partners, PFA aims to empower customers to address their healthcare needs and safeguard their financial future.

The financial advisory firm extends a broad spectrum of insurance and wealth solutions meticulously crafted to meet the diverse financial planning requirements of customers.

About Prudential Financial Advisers

Prudential’s tied agency stands as one of the most extensive networks in Singapore, comprising over 5,000 adept financial consultants dedicated to disseminating protection, savings, and investment products.

Through exclusive collaborations with United Overseas Bank (UOB) and Standard Chartered Bank (SCB), Prudential’s bancassurance initiative endeavors to innovate and deliver cutting-edge insurance solutions.

Access to PRUShield and microinsurance plans is facilitated via Pulse by Prudential, a digital health and wellness app, reflecting Prudential’s commitment to leveraging digital platforms for enhanced customer accessibility and convenience.

Prudential Assurance Company Singapore (Pte) Ltd has been serving Singapore’s citizens for 92 years, delivering comprehensive financial and protection solutions. With an AA- Financial Strength Rating from Standard & Poor’s and S$49.4 billion funds under management, Prudential Singapore remains steadfast in its commitment to meeting the evolving needs of its customers.

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