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Best Robo-Advisors in Singapore – A Comparison Between Stashaway, Syfe and Endowus

Navigating the world of investment can be daunting, especially for those new to the field or seeking a more automated approach. In Singapore, where financial markets are dynamic and diverse, choosing the right robo-trader is a crucial decision. Robo-traders, also known as robo-advisors, offer automated investment solutions designed to streamline the investment process and make it more accessible to a broader audience.

With several robo-traders available in the Singaporean market, each boasting unique features, fee structures, and investment philosophies, selecting the one that aligns best with your financial goals and preferences requires careful consideration. Factors such as user-friendliness, investment options, cost-effectiveness, and level of control all come into play when evaluating robo-traders.

In this guide, we’ll delve into the key considerations to keep in mind when choosing the right robo-trader in Singapore. From understanding your investment objectives to comparing the features and offerings of different platforms, this guide aims to provide you with the insights needed to make an informed decision that suits your investment needs. Whether you’re a novice investor looking to dip your toes into the market or a seasoned trader seeking a more efficient and hands-off approach, finding the right robo-trader can pave the way for a successful investment journey in Singapore’s dynamic financial landscape.

Syfe: All-In-One Investment Platform In Singapore

Syfe, a rapidly expanding digital investment platform regulated by the MAS and headquartered in Singapore, offers a diverse array of financial services. Among its offerings is a comprehensive robo-advisory service that leverages automated, algorithm-driven investment portfolios. These portfolios are meticulously crafted to align with individual risk tolerances and investment objectives. Syfe presents several distinct robo-advisor portfolios, each tailored to specific preferences. For instance, the “Core” portfolio provides a globally diversified mix of assets, encompassing stocks, bonds, and real estate investment trusts (REITs). Conversely, the “REIT+” option focuses on a blend of global stocks and REITs, with a heightened allocation towards REITs compared to the Core portfolio. Moreover, the “Equity100” portfolio allocates 100% of funds into global equities, while the “Global ARI” portfolio emphasizes assets across the Asia Pacific region.

In addition to its robo-advisory service, Syfe also extends a low-cost brokerage service known as Syfe Trade. This brokerage platform empowers Singaporean investors to buy and sell U.S. stocks and ETFs, providing a viable alternative for those seeking greater control over their investment strategies than what is offered by Syfe’s robo-advisory service. Furthermore, Syfe facilitates a cash management account, Syfe Cash+, which offers an attractive interest rate on idle cash, enhancing liquidity management for investors.

Syfe distinguishes itself through its competitive fee structure, characterized by a tiered model ranging from 0.35% to 0.65% annually. Additionally, beyond the annual management fee, Syfe discloses associated fees linked to the underlying ETFs in which it invests.

Overall, Syfe emerges as an appealing option for Singaporean investors seeking a straightforward and cost-effective approach to investment. Its robo-advisory service caters well to beginners, providing an accessible entry point into investing, while the brokerage service suits more experienced investors desiring greater autonomy. With its diverse range of services and competitive fees, Syfe stands as a compelling choice for individuals looking to grow and manage their wealth efficiently.

Pros of using Syfe

  • Diverse service offerings: Syfe provides a comprehensive range of services, including robo-advisory, brokerage, and cash management accounts, catering to various investment needs.
  • Enhanced customization: Through Syfe Trade, investors gain the ability to purchase individual US stocks and ETFs, allowing for greater portfolio personalization.
  • Competitive fee structure: Syfe implements a tiered fee system, ensuring competitive pricing for its services compared to industry standards.

Cons of using Syfe

  • Higher minimum investment requirement: Syfe mandates a minimum investment of SGD $1000 for its robo-advisory service, potentially limiting accessibility for some investors.
  • Relative newcomer: Syfe’s establishment is more recent compared to platforms like Stashaway and Endowus, which may raise concerns about its track record and stability.
  • Limited tax optimization: Syfe may not offer the same level of tax optimization as Endowus, particularly for tax-advantaged accounts, potentially impacting overall returns for investors seeking tax-efficient strategies.

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Endowus – wealth management across Cash, CPF & SRS

Endowus, established in 2018 and headquartered in Hong Kong, represents a fintech company striving to democratize investment management across Asia by making it more accessible and affordable. With a comprehensive suite of services, Endowus aims to cater to the diverse needs of investors. At the core of their offerings lies a focus on automated investment management, designed to align with individual risk preferences and financial objectives.

Similar to Syfe, Endowus provides a robo-advisory service that constructs investment portfolios using automated algorithms. These portfolios are meticulously crafted to reflect global diversification and are predominantly invested in Exchange Traded Funds (ETFs). Additionally, Endowus offers a Fund Supermarket feature, granting access to a curated selection of over 200 low-cost ETFs from reputable asset managers such as Vanguard and BlackRock. This empowers investors to build customized portfolios tailored to their preferences.

Endowus’ investment philosophy revolves around passive management, emphasizing low-cost ETFs that track broad market indices. By adopting this approach, Endowus aims to deliver market returns while minimizing fees. Furthermore, their portfolios prioritize global diversification across various asset classes and geographic regions, thereby mitigating risk and enhancing portfolio stability.

In terms of fees, Endowus maintains a transparent fee structure, charging a flat annual fee ranging from 0.3% to 0.4% based on the invested assets. This all-inclusive fee covers investment management and custodian fees, offering a cost-effective alternative compared to traditional wealth managers who often levy higher fees and commissions.

Endowus caters to different account types, including individual investing accounts and retirement accounts tailored for specific retirement saving plans in Hong Kong (MPF) and Singapore (CPF RA). This flexibility allows investors to align their investment strategies with their long-term financial goals.

Among the benefits of Endowus is its user-friendly platform, characterized by an intuitive interface for seamless management of investments. Moreover, features like fractional shares enable investors to access expensive ETFs with any amount of capital, enhancing flexibility. Endowus also offers automatic rebalancing to maintain target asset allocations and considers tax optimization to maximize returns, particularly in tax-advantaged accounts.

However, investors should weigh certain considerations before opting for Endowus. While it offers pre-built portfolios and individual ETFs, customization options may be comparatively limited compared to traditional brokers. Additionally, being a newer platform, Endowus may lack the extensive track record of more established financial institutions. Moreover, its geographic focus primarily on Hong Kong and Singapore may limit accessibility for investors outside these regions.

Endowus presents a compelling option for investors in Asia seeking a low-cost, automated, and globally diversified investment approach. Nonetheless, individuals should assess their investment objectives, risk tolerance, and desired level of control before making a decision.

Pros of using Endowus

  • Industry-leading management fees: Boasts the most competitive fee structure in the market, ensuring cost-effectiveness for investors.
  • Proven track record in passive investing: Demonstrates a commitment to low-cost ETFs from reputable providers, aligning with a successful passive investment approach.
  • Tax-focused approach: Incorporates tax implications into investment strategies, maximizing returns within tax-advantaged accounts and enhancing overall tax efficiency.
  • Extensive fund supermarket: Offers access to a broad selection of ETFs, providing investors with greater customization options to tailor portfolios according to their preferences.

Cons of using Endowus

  • Limited account variety: Primarily targets individual investors and retirement accounts in Hong Kong and Singapore, potentially excluding investors with alternative account needs.
  • Moderate complexity for beginners: The platform may present a slightly steeper learning curve for novice investors compared to more user-friendly alternatives.
  • Lack of automatic features: Users relying on the fund supermarket may need to manually rebalance their portfolios, potentially requiring more hands-on management.

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Stashaway – The Smart Investment Platform

Stashaway, a Singapore-based digital wealth management platform, has been serving investors since its establishment in 2017. Founded with the vision of providing a straightforward, automated investment solution, Stashaway offers a range of services tailored to individual preferences and financial goals.

At the core of Stashaway’s offerings is its robo-advisory service. Through a swift questionnaire assessing risk tolerance, the platform constructs and manages globally diversified investment portfolios primarily composed of Exchange Traded Funds (ETFs). Embracing the principles of Modern Portfolio Theory (MPT), Stashaway emphasizes diversification across asset classes, including stocks, bonds, and sometimes commodities, to effectively manage risk.

Stashaway’s fee structure is transparent and competitive, with a tiered annual management fee ranging from 0.35% to 0.8%, contingent upon the invested amount. Unlike some traditional wealth managers, Stashaway does not impose additional fees for account management or trading, enhancing cost-effectiveness for investors.

The platform offers various account features designed to streamline the investment process. With a minimum investment threshold of SGD $100, Stashaway ensures accessibility for a broad spectrum of investors. Automatic rebalancing mechanisms maintain portfolio alignment with target asset allocations, while goal setting functionalities enable users to define investment objectives, facilitating personalized portfolio recommendations.

Tax optimization considerations are integrated into Stashaway’s investment approach, with a focus on maximizing returns within tax-advantaged accounts where applicable. Additionally, fractional shares enable investors to access expensive ETFs with any amount of capital, enhancing investment flexibility.

While Stashaway provides a user-friendly and accessible investment solution, it’s important to note certain considerations. The platform’s customization options are somewhat limited, as investors choose from pre-built portfolios based on their risk tolerance, without the ability to individually select stocks or ETFs. Moreover, Stashaway’s investment philosophy aligns with passive management, similar to Endowus, which may not suit investors seeking actively managed portfolios.

Currently, Stashaway primarily offers individual investing accounts, catering primarily to the Singaporean market. Investors seeking extensive customization or alternative account types may need to explore other platforms. Ultimately, selecting the most suitable investment platform depends on individual preferences, investment goals, and risk tolerance.

Pros of using Stashaway

  • Accessible to beginners: Stashaway’s low minimum investment requirement enables individuals with smaller amounts to start investing.
  • User-friendly platform: The platform’s simplicity makes it easy to set up and manage investments, even for those new to investing.
  • Automatic features: Stashaway’s automatic rebalancing and tax optimization streamline investment management, reducing the need for manual intervention.
  • Goal setting: The ability to set investment goals helps investors align their portfolio with their financial objectives, fostering a more strategic approach to wealth building.

Cons of using Stashaway

  • Limited customization: Stashaway’s lack of options for individual stock or ETF selection may limit flexibility for investors with specific preferences.
  • Passive management only: Stashaway’s reliance on passive ETFs means it may not cater to investors seeking actively managed portfolios or strategies.
  • Higher fees compared to Endowus: While competitive, Stashaway’s management fees may be slightly higher than those of Endowus, potentially impacting overall returns.
  • Limited account types: Stashaway primarily offers individual investing accounts, which may not accommodate the diverse needs of all investors, particularly those requiring specialized account structures.

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UOBAM Invest: A Comprehensive Review

UOBAM Invest, provided by UOB Asset Management (UOBAM), stands as a prominent robo-advisory service within Singapore’s financial landscape. Here’s a detailed examination of its fundamental features and considerations:

Investment Philosophy

UOBAM Invest adopts a hybrid approach by combining machine algorithms with human expertise. While algorithms are employed to analyze market trends, UOBAM’s investment professionals play a crucial role in overseeing strategy and selecting investments. With a focus on risk-based allocation, UOBAM tailors portfolios to match investors’ individual risk tolerance levels. This personalized approach ensures that portfolios align with investors’ comfort levels regarding volatility. Moreover, asset allocation is dynamically adjusted over time, gradually becoming more conservative as investors approach their investment goals. Furthermore, UOBAM offers Environmental, Social, and Governance (ESG) consideration options within its investment framework. This feature caters to investors who prioritize aligning their investment decisions with sustainable practices, adding an extra layer of customization and social responsibility to their portfolios.

Features and Benefits

  • Low Minimum Investment: Starting from S$1, UOBAM Invest is accessible to novice investors.
  • Diversification: Portfolios incorporate ETFs spanning equities, bonds, and REITs, ensuring risk diversification and potential loss mitigation.
  • Automated Rebalancing: Regular portfolio rebalancing maintains target asset allocation in line with risk tolerance.
  • Affordability: UOBAM Invest typically boasts lower fees compared to traditional advisory services.


  • Limited Investment Choices: UOBAM Invest offers pre-built portfolios, limiting control over individual securities selection.
  • Model Reliance: Portfolio performance relies on the accuracy of UOBAM’s investment model, with past performance not guaranteeing future results.
  • Underlying Fund Fees: Additional fees may apply to underlying ETFs held in portfolios.

Overall Assessment

UOBAM Invest presents an accessible and cost-effective option for investors seeking wealth growth. It combines automated investing with UOBAM’s expertise. Check out our review of UOBAM Invest.

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Comparing Robo-Traders: A Comprehensive Analysis

Comparing Stashaway, Endowus, and Syfe reveals distinct features in investment products, fees, customization, and additional considerations:

Investment Products & Portfolios

  • Stashaway offers risk-based portfolios with a minimum investment of S$1,000.
  • Endowus focuses on low-cost ETFs, including CPF and SRS accounts, with a similar minimum investment requirement.
  • Syfe provides a broader range of options, including thematic portfolios, with a minimum investment as low as S$100.

Fees & Costs

  • Stashaway employs a tiered annual management fee based on investment amount.
  • Endowus fees vary by account type, while Syfe charges a flat fee or a platform fee, supplemented by potential additional charges for US stock trades.
Feature Stashaway Syfe Endowus
Service Robo-advisory only Robo-advisory, Brokerage, Cash Management Robo-advisory, Fund Supermarket
Investment Philosophy Modern Portfolio Theory (MPT) Similar to Stashaway Passive Management
Fees 0.35% – 0.8% 0.35% – 0.65% 0.3% – 0.4%
Minimum Investment SGD $100 SGD $1000 No minimum (for robo-advisory)
Account Types Individual Individual Individual, Retirement
Customization Limited More than Stashaway (Brokerage) More than Stashaway (Fund Supermarket)

Investment Strategies & Customization

  • Stashaway emphasizes risk-based allocation with limited customization.
  • Endowus offers some customization within pre-built portfolios, notably for CPF and SRS accounts, whereas Syfe strikes a balance between pre-built and customizable portfolios.

Additional Considerations

  • Endowus stands out for its focus on CPF and SRS investment, while Syfe boasts AI-powered management and access to exclusive institutional products. Stashaway is recognized for its user-friendly interface and risk management emphasis.

Choosing the Right Robo-Advisor

  • Stashaway suits beginners seeking a hands-off, risk-managed approach.
  • Endowus is well-suited for investors prioritizing CPF and SRS investment with an emphasis on low costs.
  • Syfe appeals to those seeking a balance between customization and pre-built portfolios, with thematic investing and institutional access options.

Do conduct further research, considering factors like investment goals, risk tolerance, and fee structures, to ensure the chosen robo-advisor aligns with individual preferences and requirements. Always review the latest information on each platform’s website for accurate details.

In a Nutshell

For individuals just starting out with a modest initial investment, Stashaway’s intuitive platform and minimal investment requirement could prove particularly attractive. Its user-friendly interface makes it accessible for beginners, offering a smooth entry into the world of investing.

On the other hand, if you’re seeking a wider range of investment choices and greater control over your portfolio, Syfe’s diverse array of services and brokerage features may better suit your needs. With options for individual stock and ETF selection through Syfe Trade, you have the flexibility to tailor your investments according to your preferences.

For those prioritizing cost-effectiveness and a passive investment approach, Endowus emerges as a compelling choice. With its competitive fee structure, emphasis on passive investing, and focus on tax optimization, Endowus offers a solid foundation for long-term wealth accumulation. However, it may require a slightly higher level of investment knowledge to fully leverage its features.

In summary, weighing the features and strengths of each robo-advisor against your investment goals and comfort level with investing can help you make an informed decision. Whether it’s simplicity, customization, or cost-effectiveness you prioritize, there’s a robo-advisor out there to suit your needs.

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